Social media strategy is a detailed plan that explains the tools, what social media accounts will be used, the main goals the company wants to satisfy, and gives an overview of a monthly social media posting calendar. A Social Media plan can help your company improve brand awareness, establish a relationship with customers, and outreach potential customers. The social media sites you will probably use are: Facebook, Instagram, Twitter, Tik Tok, Pinterest, Linked in, Youtube. In order to complete a social media strategy, you need to answer the following questions. What is your social media purpose and the goal of your brand? What role does social media play in your growth strategy? Who is the key target audience? What Social Media do they use more often? What other brands, celebrities, or personalities does your audience follow? What brand voice do you choose? What are the top 3 communication messages that you need your audience to know? What do your competitors do and are they better than you? What are your brand’s vision and goals? Every company must have a clear social media plan and goals to archive. The reporting and feedback are very crucial for social media success. Furthermore, every company must find the tools that are available to create, handle and monitor social media campaigns. Finally you need to establish your most important metrics and KPIs. In this article you will find the Key Performance Indicators for each social medium such as reach, engagement, conversions, hashtags, clicks and more.